National Grid Generation (Genco), a division of National Grid Ventures US Northeast, owns and operates 8 steam-driven power generation units at 3 sites, and 42 gas turbine “peaker” generation units at 10 sites across Long Island, US.

Genco employed Simplify to develop and deploy a clear, concise, and impactful internal communications campaign to align the workforce with their commitments on safety, and get people thinking and talking about safety more in their day to day work.

See other safety campaigns here

2025 is a milestone for Simplify Branding as we celebrate our 25th year in the creative industry. That’s a quarter of a century which has flown by in a heartbeat, but we still retain the same hunger and desire to create unique and innovative solutions tailored for our clients. We thank them for their continued trust and look forward to new challenges and many more creative solutions!

See our animation.

Simplify have just designed and produced a 28pp report to help communicate the positive social impact that ‘Grid for Good’ is having on communities. With volunteering at the heart of National Grid’s responsible business charter, the report shows a variety of case studies where they are supporting disadvantaged communities and making a positive impact on their lives.

Essex and Herts Air Ambulance (EHAAT) rely on the success of their lottery to generate much needed funds for their life-saving charity.

Simplify were tasked with creating a targeted campaign to propel the growth and expansion of the lottery beyond its current geographical and demographic confines. We created a new logo and a high impact advertising campaign and related material to generate interest and support other regional activities, such as radio ads and flash mob performances.

See the full campaign here

Eastern Green Link 2 is a 2 gigawatt (GW) high voltage direct current (HVDC) electrical ‘superhighway’ to be built between Peterhead in Aberdeenshire and Drax in North Yorkshire.

Simplify created the brand identity, visual language and brand guidelines to enable the joint partners (SSE and National Grid) to communicate effectively.

The symbol is created from the ‘e’ and ‘G’ of Eastern Green Link and derives from the cross section of electrical cables.   

Simplify were tasked to promote this former Edwardian post office building which has recently been refurbished to create a contemporary high quality office space. The offices have been thoughtfully designed to maximise collaboration, complete with workstations, meeting rooms and break out areas.

We produced a brand identity to compliment the mid-century styling, as well as a digital brochure and social media campaign.

Today I received my printed copies of this very special edition of Essex & Herts Air Ambulance (EHAAT) Flight for Life Magazine. Our relationship with EHAAT began over 7 years ago when we helped them with a strategic rebrand and have been working with them ever since. Recently we were honoured when they asked to produce a logo and magazine design to showcase their 25 year history. The cover and logo design was enhanced at the print stage with a spot UV on the 25 and the introduction of dark blue background to enhance the corporate red and yellow.

Click here to see more work for EHAAT

Simplify Branding have recently designed a 16 page brochure to help UK energy company Baxi communicate their employee benefits across the business. Working closely with their head of communications, Donald Johnson we developed a series of bright and friendly illustrations to convey a friendly and approachable message.

National Grid ESO has reliable plans in place should there be a total or partial blackout of the UK’s electricity transmission system. Until now it has relied predominantly on fossil fuels. In 2019 National Grid began an ambitious project to develop a multi-faceted alternative, using smaller and greener energy sources and Simplify created a film to explain the concept. Four years later we were commissioned once again to communicate it’s successes as the project comes to an end.

Click here to see the full video

Simplify Branding have just designed Essex and Herts Air Ambuance’s (EHAAT) Annual Review 2022. We rebranded EHAAT in 2016 and have worked with them for the last 6 years too build their brand. For this years Annual Report we really wanted to position their incredible workforce and frontline operatives at the heart of the organisation. Working with internationally renowned photographer @juliancalverley we created a powerful set of branded images to convey the compassion, skill and dedication of their ‘Everyday Heroes’.

Click here to see the full report.