8 October 2018 By Neil Quiddington

The power of animation

National Grid commissioned Simplify to communicate the benefits of a number of new internal processes and systems (Project 1) to 25,000 employees. Our solution was to create an upbeat two minute animation to bring these key messages to life.

Click here to see the animation.

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See our energy case studies here

27 April 2018 By Neil Quiddington

Helping National Grid innovate

National Grid is partnering with industry and academia in order to develop key innovation projects that will help shape energy solutions of tomorrow. With a £1m budget available for the top innovation projects, Simplify was tasked with helping National Grid communicate this to the target audience. The solution was a two minute launch animation and a series of 5 one minute animations which focused on the key innovation priorities for the year ahead.

See the 2 minute launch animation here

10 January 2018 By Neil Quiddington

Design to help people manage their money

Simplify Branding have recently won a competitive tender for The Money Advice Service (A free and impartial money advice service set up by UK Government). We’ll be supporting them for the next two years with the roll-out and implementation of their new visual identity and helping them to communicate more effectively.


13 November 2017 By Neil Quiddington

A moving story

We have just moved into our new studio space in Farringdon. The Record Hall is modern space with an onsite café, meeting rooms, break-out zones and a roof terrace providing a great working environment for us and our clients.. Pop in and see us soon.

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26 June 2017 By Neil Quiddington

New branded helicopter launched

Yesterday saw the long awaited launch of the new Essex & Herts Air Ambulance livery applied to their amazing new (bigger, better and faster) helicopter at Audley End House in Essex. The event was a great showcase for the new brand identity designed by Simplify Branding* and has given the Charity a strong sense of identity that the people of Essex and Herts will recognise as their life-saving charity for years to come.

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See helicopter video here

*Livery design by Winch.

16 May 2017 By Peter Ward

Branding for Clerkenwell office space.

A former warehouse building has been transformed to provide office space of 2,300 sq ft to 12,800 sq ft. This includes a magical new penthouse office with
views over London. We were asked to create an identity for the building along with an electronic and traditional mailout to promote the building. Phase 2 will see a full blown website and brochure. Initial website can be seen here.

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22 March 2017 By Neil Quiddington

A fresh approach for Future Billing

Future Billing Methodology is a Gas Network Innovation Competition project to explore future billing options for the gas industry. This project will help unlock the full potential of the gas network to distribute unconventional gases, helping customers move to a low carbon energy future. We created the branding for this as well as literature, website, display material and an animation.

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“Future Billing is a complex technical project that needed the right design touch and storytelling techniques to bring it to life. Simplify did a stellar job in achieving this, using the design to tell the story, providing copy writing support and building a website, not to mention producing a great little animation. I didn’t think we could tell the project story in 2.5 mins but the team made this happen. Their approach means we now have a strong brand to help our audiences connect with the project.”
Louisa Broad, Communications Lead – Innovation,
National Grid Gas Distribution Limited

Click here for the full project.

14 March 2017 By Neil Quiddington

New website for Air Ambulance

After our recent rebrand of Essex & Herts Air Ambulance we have just launched their new website which brings together both the services of Essex and Herts regions. Our aim was to create a user friendly site that clearly demonstrated the incredible life-saving operations of the charity as well as helping to raise essential funds through events, donations and volunteering.

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Take a look at the website here

31 October 2016 By Neil Quiddington

Innovative graphics for National Grid

The 2016 Low Carbon Networks & Innovation Conference provided an opportunity to explore the key learnings from electricity and gas network innovation projects. We created the graphic styling for National Grid’s stand which showcased various innovations and key projects from each part of the business. Working closely with Service Events (who created the 3D environment) resulted in a stand which created a real buzz and impact amongst the 1200 delegates who attended the conference.