National Grid is partnering with industry and academia in order to develop key innovation projects that will help shape energy solutions of tomorrow. With a £1m budget available for the top innovation projects, Simplify was tasked with helping National Grid communicate this to the target audience. The solution was a two minute launch animation and a series of 5 one minute animations which focused on the key innovation priorities for the year ahead.

See the 2 minute launch animation here

Simplify Branding have recently won a competitive tender for The Money Advice Service (A free and impartial money advice service set up by UK Government). We’ll be supporting them for the next two years with the roll-out and implementation of their new visual identity and helping them to communicate more effectively.

We have just moved into our new studio space in Farringdon. The Record Hall is modern space with an onsite café, meeting rooms, break-out zones and a roof terrace providing a great working environment for us and our clients.. Pop in and see us soon.

To complete the suite of marketing activity the website is now live.

Vew website here

Yesterday saw the long awaited launch of the new Essex & Herts Air Ambulance livery applied to their amazing new (bigger, better and faster) helicopter at Audley End House in Essex. The event was a great showcase for the new brand identity designed by Simplify Branding* and has given the Charity a strong sense of identity that the people of Essex and Herts will recognise as their life-saving charity for years to come.

See helicopter video here

*Livery design by Winch.

A former warehouse building has been transformed to provide office space of 2,300 sq ft to 12,800 sq ft. This includes a magical new penthouse office with
views over London. We were asked to create an identity for the building along with an electronic and traditional mailout to promote the building. Phase 2 will see a full blown website and brochure. Initial website can be seen here.

Future Billing Methodology is a Gas Network Innovation Competition project to explore future billing options for the gas industry. This project will help unlock the full potential of the gas network to distribute unconventional gases, helping customers move to a low carbon energy future. We created the branding for this as well as literature, website, display material and an animation.

“Future Billing is a complex technical project that needed the right design touch and storytelling techniques to bring it to life. Simplify did a stellar job in achieving this, using the design to tell the story, providing copy writing support and building a website, not to mention producing a great little animation. I didn’t think we could tell the project story in 2.5 mins but the team made this happen. Their approach means we now have a strong brand to help our audiences connect with the project.”
Louisa Broad, Communications Lead – Innovation,
National Grid Gas Distribution Limited

Click here for the full project.

After our recent rebrand of Essex & Herts Air Ambulance we have just launched their new website which brings together both the services of Essex and Herts regions. Our aim was to create a user friendly site that clearly demonstrated the incredible life-saving operations of the charity as well as helping to raise essential funds through events, donations and volunteering.

Take a look at the website here

The 2016 Low Carbon Networks & Innovation Conference provided an opportunity to explore the key learnings from electricity and gas network innovation projects. We created the graphic styling for National Grid’s stand which showcased various innovations and key projects from each part of the business. Working closely with Service Events (who created the 3D environment) resulted in a stand which created a real buzz and impact amongst the 1200 delegates who attended the conference.

“Beyond Frontiers” is the third book in a series that Simplify have created on behalf of SES looking at satellite technology, broadcasting and the innovations currently taking place in space. It is a book about how SES isolates and selects from innovative technological clusters, through the lens of market viability, the right molecules and fuses them to the winning celestial and terrestrial formula.

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