Ambitious plans for a safer working environment.

National Grid

The challenge

While National Grid’s safety performance is as good, or better, than almost all other equivalent safetycritical companies across the world, people are still getting hurt. NG need to raise the bar to continue to improve, recognising we all have a role to play to keep ourselves and others safe at work. The overarching aim was to raise awareness of ‘Our Safety Ambition’ to create a just (no blame) safety culture.

The solution

Simplify created a stand-out saftey campaign for National Grid using a strong orange safety colour, powerful messages and a stylised approach to the photography and image grid. We created a number of items of collateral including, posters, a screensaver, pull-up stands, a style guidelines document and a concertina leaflet.


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