Creating an enduring identity for global IT consultancy.


The challenge

Emergn’s existing identity did not represent the true aspirations of the company, nor their unique client relationships. Moreover, the company was growing across global markets and wanted to punch above its weight in order to compete with the market leaders.

Our challenge was to create a strong and cohesive visual identity which communicated Emergn’s values and truly represented the unique proposition of the business.

Previous identity

The solution

Following research with company employees and clients we discovered that among Emergn’s core values lay the strong relationship they have with their clients. We devised a solution which focused on this aspect. The symbol was formed from two ‘e’s and laid the foundation for the whole identity system to follow.

Branding | Guidelines | Website | Literature

What the client said

Simplify created our identity and a set of comprehensive guidelines and exceeded our expectations in every aspect of the process.

Alex Adamopoulos,
Chief Executive Officer, Emergn

Benefits of the rebrand:

  • redefines and expresses the kind of organisation they are
  • connects the organisation to images and ideas
  • provides consistency over all marketing channels
  • engenders pride in the company
  • helps grow the company
  • reassures their clients
  • is distinctive
  • creates and adds value
  • provides a central unifying idea around which all communications are aligned
  • provides clarity and inspiration to employees
  • positions them alongside the market leaders

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