The Task

Essex and Herts Air Ambulance (EHAAT) rely on the success of their lottery to generate much needed funds for their life-saving charity. Simplify were tasked with creating a targeted campaign to propel the growth and expansion of the lottery beyond its current geographical and demographic confines

The solution

We created a new logo and a high impact advertising campaign and related material to generate interest and support other regional activities, such as radio ads and flash mob performances.