News


30 September 2016 By Neil Quiddington

Beyond Frontiers

“Beyond Frontiers” is the third book in a series that Simplify have created on behalf of SES looking at satellite technology, broadcasting and the innovations currently taking place in space. It is a book about how SES isolates and selects from innovative technological clusters, through the lens of market viability, the right molecules and fuses them to the winning celestial and terrestrial formula.

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18 August 2016 By Neil Quiddington

Branding for life-saving charity

Simplify Branding are proud to have been chosen to help Essex and Herts Air Ambulance create a new brand identity. A two year contract was awarded after an extensive tender process and will include all digital and printed marketing channels. An opportunity to rebrand was driven by the acquisition of two new helicopters. The livery will be developed from the new brand identity and will come into operation in June 2017.

EHAAT

For more Brand identity projects click here.


27 July 2016 By Neil Quiddington

Energy trilemma animation

Simplify Branding have created an animation for National Grid’s annual general meeting. The brief was to visually communicate National Grid’s work and achievements throughout the year as well as showing how that contributed to the energy trilemma. The 3 minute animation uses a landscape to take the viewer on a journey and explain key investments and achievements. There is no sound/narration as this was designed as an eye candy piece rather than a video presentation.

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If you would like to see the animation you can view it here.


20 July 2016 By Neil Quiddington

Gas powered vehicles

Simplify have just completed the ‘Transport’ edition of the ‘Future of Gas’ series. Working with National Grid and Atkins we are creating a series of papers addressing the critical role that gas has to play in the future energy mix. Our objective was to visually bring the papers to life with simple infographics.

FoGas Transport
Other papers in the series include:

Supply of renewable gas
Domestic heat
Network capability

The final paper in the series will bring together all the themes and the overarching challenges and is scheduled for publication in Autumn 2016.

If you’d like to see the pdf versions of the first publication, please click here. The Future of Gas brochure


31 March 2016 By Neil Quiddington

Diabetes awareness screensaver

Simplify have just created a screensaver for National Grid to help raise awareness of Type 2 diabetes which is becoming an ever increasing health issue throughout the UK.

The screensaver was successfully deployed to around 12,000 devices across UK operations as part of an internal awareness campaign.

Diabetes screenshot

Click here to see the animation.



13 January 2016 By Peter Ward

Illustration agency has new identity for 2016

NB Illustration logo

NB Illustration was founded in 2000, and has over 25 years of experience as illustrator’s agents. The company primarily represents and promotes artists and are a valuable hub centre for creatives seeking professional and reliable illustrators.

We created the brand identity and also a brand new website which is due to launch by the end of January.


11 January 2016 By Neil Quiddington

The Future of Gas

Simplify are currently working with National Grid and Atkins Group to create a series of papers addressing the critical role that gas has to play in the future energy mix. Our objective was to visually bring the papers to life with simple infographics.

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The first publication above established the ‘look and feel’ and the set out the questions that need to be answered with regard to four specific topics covered individually throughout the series i.e.:

Supply of renewable gas
Domestic heat
Transport
Unlocking network capability

The final paper in the series will bring together all the themes and the overarching challenges and is scheduled for publication in Spring 2016.

If you’d like to see the pdf version of the first publication, please click here. The Future of Gas brochure


25 November 2015 By Peter Ward

Smash Nutrition launches new brand

Smash Nutrition is launching a range of high protein drink powder products made with a unique range of innovative ingredients – including cricket flour. The powder also contains a range of other natural protein sources including soy, buckwheat, casein and egg white.

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CEO of Smash Nutrition, Robert Bordi comments:
“Smash Nutrition was borne out of personal frustration. When I’m training hard and trying to satisfy my protein requirements, it’s hard to avoid red meat. But the alternatives – other than pure whey – contained highly dubious additional ingredients. That led me to a new and superior protein source, cricket flour, which is far higher in protein than steak.”

Robert approached us to create an identity for his innovative product, having previously worked with us. The identity needed to be iconic and innovative to represent his vision for the brand. We are currently working on a website and packaging which will be launching soon.


9 November 2015 By Neil Quiddington

The Economics of Customer Excellence

According to a recent survey undertaken by KMPG and Nunwood, businesses that understand and deliver against ‘The Six Pillars’ have been proven to deliver enhanced commercial outcomes and greater shareholder value. This is powerfully demonstrated in this year’s analysis.

Six-pillars

Click the link below to see an extracted part of the survey which highlights the companies that are getting it right.

KPMG_Nunwood customer research_2015