Injecting new life into family dairy supplier.

Allan Reeder

The challenge

Allan Reeder Ltd is one of London’s leading dairy suppliers. The family run business has grown organically since its inception in 1971 and now supplies top chefs, restaurants and contract catering companies across Greater London. Simplify were tasked with injecting new life into the brand and to represent the core values of the business.

The solution

We developed a simple visual language for the fleet of trucks to instantly communicate the product offering and crafted a rubber stamp concept which further reinforced the values of quality, service and trust. The identity was rolled-out to a website, livery, stationery, brochure, clothing and emarketing.

Branding | Literature | Signage | Livery | Website

Benefits of the rebrand:

  • injects new life into the company
  • energises the workforce and engenders pride in who they work for
  • gives confidence to clients
  • helps progression of the business
  • gives company tools to market effectively

What the client said

“Simplify Branding took a great deal of time and effort to understand our customers, our business and our marketplace. As a result they have transformed our brand identity and given us the communication tools to market our services effectively. We all love our new brand – thank you!”

Heidi Reeder
Director Allan Reeder Limited

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