Positioning Persianas as ‘pioneers of world class environments in Nigeria’.
Persianas
Positioning Persianas as ‘pioneers of world class environments in Nigeria’.
Persianas
The challenge
Persianas is a property development and investment company with the proven capabilities to initiate, construct and manage high quality retail, residential and commercial environments in Nigeria.
Their previous visual identity didn’t reflect the growth they had achieved since founding in 1990. We were tasked with creating an identity which positioned them as a world class operator.
Previous logo
The solution
A fact finding trip to Nigeria gave us a great insight into the company and its workings. From this research we developed a strategic plan for the creation of the overarching identity and the sub brands. An identity was developed for the group and was soon followed by identities for the asset management arm of the company and also the retail outlets.
Branding | Website | Literature
Logos for Palms retail outlets
What the client said
“Modern Nigeria is a brand driven culture. We employed the skills of Simplify to give us brand equity that will help drive benefits throughout society.”
Tayo Amusan
Chairman, Persianas Group
Benefits of the rebrand:
- positions the company as world-class
- attracts top international retailers to the malls
- appeals to the tastes of those in the local catchment area of each mall
- creates a destination experience for shoppers across Nigeria
- helps grow the company
- reassures their investors
- creates a brand and adds value
- provides a central unifying idea around which all communications are aligned
- helps attract foreign investment
News: and opinion
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Tel: +(44) 020 7253 3722 | Email: design@simplifybranding.co.uk
