Flying the flag for Essex & Herts Air Ambulance.


The challenge

EHAAT’s identity had run its course. It was tired and lacked the appeal it needed to attract vital donations. The brief was to retain the equity of the brand with the public but at the same time inject a much needed vitality.

Previous logo

The solution

We created a new visual identity which was developed from the existing rotor blade graphic and unified the two counties into one coherent brand. The livery was developed from the new brand identity and came into operation in June 2017.

Branding | Guidelines | Website | Literature | Advertising

What the client said

“Simplify have created a really strong brand identity for the charity which has helped unify our operations in Essex and Hertfordshire. We now have the tools to communicate more effectively.”

Pam Withrington
Fundraising & Marketing Director

Benefits of the rebrand:

  • unifies the two regions
  • appeals to a younger audience
  • provides consistency over all marketing channels
  • engenders pride in the charity
  • increases the charity’s profile within the community
  • helps to raise awareness of the charity

News: and opinion

A greener restart

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Online charity shop goes live

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Making musculoskeletal health front of mind

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To discuss your next project contact us:

Tel: +(44) 020 7253 3722 Email: