Flying the flag for Essex & Herts Air Ambulance.

EHAAT

The challenge

EHAAT’s identity had run its course. It was tired and lacked the appeal it needed to attract vital donations. The brief was to retain the equity of the brand with the public but at the same time inject a much needed vitality.

Previous logo

The solution

We created a new visual identity which was developed from the existing rotor blade graphic and unified the two counties into one coherent brand. The livery was developed from the new brand identity and came into operation in June 2017.

Branding | Guidelines | Website | Literature | Advertising

What the client said

“Simplify have created a really strong brand identity for the charity which has helped unify our operations in Essex and Hertfordshire. We now have the tools to communicate more effectively.”

Pam Withrington
Fundraising & Marketing Director

Benefits of the rebrand:

  • unifies the two regions
  • appeals to a younger audience
  • provides consistency over all marketing channels
  • engenders pride in the charity
  • increases the charity’s profile within the community
  • helps to raise awareness of the charity

Doctor recruitment campaign

Essex and Herts Air Ambulance is a rapid response service, saving lives 24/7 365. Their medical team delivers pre-hospital emergency care at the highest level. Simplify were commissioned to create a campaign aimed at recruiting highly skilled HEMS doctors, and to communicate the challenge of this role, where quick thinking and medical acumen can save lives every day.

Website and online shop

The rebranded website has proved to be an invaluable marketing and fundraising tool for the charity. A recent addition to this is the clothing and merchandise range which we designed as well as creating an online shop.
See the website here.

Brand awareness campaign

Jonathan Coggan’s life was saved by Essex & Herts Air Ambulance and despite having life-changing injuries he went on the become a paralympic athelete. This powerful story became the heart of an awareness campaign via advertising and social media.

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To discuss your next project contact us:

Tel: +(44) 020 7253 3722 Email: design@simplifybranding.co.uk