EHAAT’s identity had run its course. It was tired and lacked the appeal it needed to attract vital donations. The brief was to retain the equity of the brand with the public but at the same time inject a much needed vitality.
We created a new visual identity which was developed from the existing rotor blade graphic and unified the two counties into one coherent brand. The livery was developed from the new brand identity and came into operation in June 2017.
Branding Guidelines Website Literature Advertising
What the client said
Fundraising & Marketing Director
Benefits of the rebrand: