Creating the perfect atmosphere for destination bar.

Vertigo Lounge

The challenge

Vertigo is a new three storey premium cafe bar and lounge. The space presents an adaptable platform to support a variety of functions that allow it to evolve from its daytime use as a place to meet, drink and eat to its evening role as a destination bar and social hub. The Vertigo vision was to create a premier destination led venue and attract a discerning clientele who aspire to a sophisticated lifestyle.

The solution

We created an integrated brand and interior that set them apart from their immediate competitors. The logo plays with the principal of height and allows an element of discovery to the Vertigo mark. The element of discovery is mirrored in the interior design as you are encouraged to move up and explore the space via an open staircase.

Branding | Interior design | Signage | Literature

What the client said

“One of the most refreshing aspects is how Simplify have presented several unique solutions to a particularly difficult and unusual space. We would strongly recommend Simplify without hesitation to anyone looking for an innovative design solution to a bar or restaurant.”

Darren Eve
Vertigo Lounge

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