The challenge

National Grid is partnering with industry and academia in order to develop key innovation projects that will help shape the energy solutions of tomorrow. With a £1m budget available for the top innovation projects, Simplify was tasked with helping National Grid communicate this to the target audience.

The solution

To drive engagement from external suppliers to work with us to develop and deliver innovation projects that address our innovation priorities, we created five two minute animations that describes the role of the SO Innovation team, components of the innovation strategy and its priorities, and how external suppliers can work with National Grid to develop and deliver innovation project that address their priorities.

Animation