Unifying identity for stockbroking company based in London’s Docklands.

Hoodless Brennan

The challenge

Hoodless Brennan is a stockbroking company based in London’s Docklands. Due to changing markets and an outdated identity the company recognised the need to rebrand. Reputational issues were the main driving force for the new branding, along with a disjointed brand architecture.

The solution

The identity we created has its roots in Greek Mythology and depicts Ploutos, the rustic God of agricultural wealth. The work was awarded on the back of a paid creative pitch. It encompassed research and analysis and complete over-haul of their marketing collateral, including internal and external communications.

Branding | Guidelines | Literature | Website

Previous identity

New identity

What the client said

“We are delighted with our new brand, we know it’s soundly based, Simplify has guided us through the process from research and consultation through to values, architecture, names & design.”

Andrew Baker
Chairman Hoodless Brennan

Benefits of the rebrand:

  • creates a professional and trusted image
  • appeals to female as well as male audiences
  • provides consistency over all marketing channels
  • creates and adds value
  • provides a central unifying idea around which all communications are aligned

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To discuss your next project contact us:

Tel: +(44) 020 7253 3722 Email: design@simplifybranding.co.uk