Hoodless Brennan is a stockbroking company based in London’s Docklands. Due to changing markets and an outdated identity the company recognised the need to rebrand. Reputational issues were the main driving force for the new branding, along with a disjointed brand architecture.
The identity we created has its roots in Greek Mythology and depicts Ploutos, the rustic God of agricultural wealth. The work was awarded on the back of a paid creative pitch. It encompassed research and analysis and complete over-haul of their marketing collateral, including internal and external communications.
Branding | Guidelines | Literature | Website
What the client said
Chairman Hoodless Brennan
Benefits of the rebrand: