The challenge

Hoodless Brennan is a stockbroking company based in London’s Docklands. Due to changing markets and an outdated identity the company recognised the need to rebrand. Reputational issues were the main driving force for the new branding, along with a disjointed brand architecture.

The solution

The identity we created has its roots in Greek Mythology and depicts Ploutos, the rustic God of agricultural wealth. The work was awarded on the back of a paid creative pitch. It encompassed research and analysis and complete over-haul of their marketing collateral, including internal and external communications.

Branding | Guidelines | Literature | Website

Previous identity

New identity