2 August 2024 By Neil Quiddington

Branding with energy!

Eastern Green Link 2 is a 2 gigawatt (GW) high voltage direct current (HVDC) electrical ‘superhighway’ to be built between Peterhead in Aberdeenshire and Drax in North Yorkshire.

Simplify created the brand identity, visual language and brand guidelines to enable the joint partners (SSE and National Grid) to communicate effectively.

The symbol is created from the ‘e’ and ‘G’ of Eastern Green Link and derives from the cross section of electrical cables.

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