Gaining a clear understanding of your brand and how it is perceived, both internally and externally, is essential in creating an effective design, development and communications solution.
Based on our many years of experience, we can apply brand research disciplines such as on-line surveys, interviews, focus groups and desk research to cost-effectively gather the data you need. From that basis of knowledge we are then able to extract conclusions and recommend specific actions that will enhance your activities and deliver tangible benefits to your business.
What do you want your audience to think when it encounters your brand? Developing a structured brand strategy will underpin the activities required to guide those thoughts and ensure a positive response. In essence, a brand strategy defines a set of unique values relative to the goals you have set for your organisation, products or services. It provides a focused stream of consciousness from which appropriate brand graphics, communications and behaviours can be developed.
The graphic presentation of a brand, the brand identity, is the visual interpretation of the brand’s values. It illustrates and reflects the way an organisation or product behaves, communicates and delivers on its promises.
At Simplify, our skill is using design to convey brand values positively. We create brand identities that are simple and beautifully crafted, that are highly effective in building trust with audiences, and which realise marketplace differentiation.
Brand implementation beings together a varied array of expert skills to ensure that each touch-point in the brand experience conveys exactly the right messages. The long-lasting relationships we have with creative suppliers enable us to support clients with a fully integrated service delivered with the convenience of a single point of contact. We are meticulous about quality and work to the highest standards throughout every stage of the brand implementation production process.