The challenge

Charity Edwards is a Lagos-based charity that cares for less fortunate children and adults. They needed an identity that represented the charity and encouraged donations from the local community.

The solution

We created an identity which takes its inspiration from the West African symbol WOFORO DUA PA A ‘when you climb a good tree’, which signifies support, cooperation and encouragement. The identity is strong and modern, with bright colours to give a welcoming feel.