Year: 2024

Grid for Good

Simplify have just designed and produced a 28pp report to help communicate the positive social impact that ‘Grid for Good’ is having on communities. With volunteering at the heart of National Grid’s responsible business charter, the report shows a variety of case studies where they are supporting disadvantaged communities and making a positive impact on their lives.

More than just a lottery

Essex and Herts Air Ambulance (EHAAT) rely on the success of their lottery to generate much needed funds for their life-saving charity.

Simplify were tasked with creating a targeted campaign to propel the growth and expansion of the lottery beyond its current geographical and demographic confines. We created a new logo and a high impact advertising campaign and related material to generate interest and support other regional activities, such as radio ads and flash mob performances.

See the full campaign here

Branding with energy!

Eastern Green Link 2 is a 2 gigawatt (GW) high voltage direct current (HVDC) electrical ‘superhighway’ to be built between Peterhead in Aberdeenshire and Drax in North Yorkshire.

Simplify created the brand identity, visual language and brand guidelines to enable the joint partners (SSE and National Grid) to communicate effectively.

The symbol is created from the ‘e’ and ‘G’ of Eastern Green Link and derives from the cross section of electrical cables.   

Branding a landmark building in the heart of Islington

Simplify were tasked to promote this former Edwardian post office building which has recently been refurbished to create a contemporary high quality office space. The offices have been thoughtfully designed to maximise collaboration, complete with workstations, meeting rooms and break out areas.

We produced a brand identity to compliment the mid-century styling, as well as a digital brochure and social media campaign.

To discuss your next project contact us:

Tel: +(44) 020 7253 3722 Email: design@simplifybranding.co.uk

Projects