Creating an iconic design for global energy company.

National Grid

The challenge

National Grid is replacing its old gas and electricity pipes. Their existing signage was virtually non-existent. We were asked to create a signage system to inform the public of how National Grid plays an esssential role in people’s everyday lives.


The solution

The design focused on the key role National Grid plays in bringing energy to homes and businesses. The design focuses on icons of everyday objects to remind people how energy is essential for everyone’s lives. The graphic was so well-received it is now being displayed in National Grid’s main offices in London and Warwick.

Branding | Guidelines | Signage

What the client said

“Simplify’s team is responsive, flexible, and has responded to the brief with cost effective, creative, confident and versatile visual solutions.”

Donald Johnson
Brand Communications Manager

Benefits of the design:

  • creates a public-facing image for National Grid
  • creates awarenes of the important work National Grid do
  • engages with the public
  • informs the public

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