In our years as a brand consultancy we have encountered numerous reasons for an organisation to consider rebranding. Perhaps there’s been a change of corporate focus, a merger with another company, an evolved business offer or a need to resonate with a new target audience. Whatever the thinking, rebranding could be the vital step in ensuring that your brand identity truly represents your current aspirations and values.
Simply put, rebranding is about using great design and effective communications to create and protect competitive advantage. We can do this for you.
All brand identities have a value to a greater or lesser degree. The key to effective rebranding is understanding the values of where your brand identity is now and measuring them against the values you brand needs to support your organisation’s ambitions moving forward.
Some organisations may require a complete overhaul of their brand identity, which could entail everything from brand research and evaluation through to planning a brand strategy, creating new brand designs and formulating brand implementation guidelines. In other instances the need may be for just a brand refresh, or some visual change to help modernise and breathe new life into an existing brand identity.
At Simplify we understand the equation. Whether you require a complete rebranding service or just a fine-tune, we have the experience of the rebranding process to help you make the branding decisions that will allow your organisation to communicate and compete more effectively.
The truth is that rebranding need not cost a fortune or be a long process. As an experienced branding consultancy we use planning, strategy and market knowledge along with design creativity to ensure that your rebranding will not only succeed as a communications tool, but will also deliver a healthy return on investment.
For an informal discussion, call 020 7253 3722 and ask for Neil Quiddington or email