Simplify brand design consultants acts across the spectrum in the creation, development and communication of targeted brand and rebranding programmes. We think, we research, we conceive and we implement.

Simplify brand design consultancy was established more than 15 years ago by Neil Quiddington and Peter Ward. Having worked in the industry throughout their professional lives, Neil and Peter have proven expertise in all aspects of brand development, graphic design, illustration and advertising. Their combination of skills and experience adds insight and innovation to brand and communication solutions across the full range of traditional and electronic media.


Simplify has a marketing-led ethos. Underpinning our design creativity are the analysts and marketers whose research and testing add focus to our brand conceptual work.

When appropriate to the client need, we undertake brand research to guide and inform the development of effective brand design and communications. Our brand research programmes can include brand auditing and benchmarking, on-line surveys, interviews and focus groups.

Similarly, we are adept at planning brand strategies to create that essential management framework for brand implementation going forward. A brand strategy is the foundation upon which all brand activities are built to help establish a lasting brand proposition.

Creative graphic design

Simplify’s brand consultancy services are supported by creative specialisms in the design, management and implementation of branding, corporate identity, website and literature programmes.

In our studio we apply our graphic design skills to generate promotional and communications assets as diverse as logo and brand origination, corporate brochures, advertising, websites and e-marketing. Bringing those assets to life, we have long-established relationships with many specialist creative suppliers including photographers, printers, web developers and film makers.

Sector expertise

Simplify brand design consultancy is based in Clerkenwell, London. From our modern offices we serve clients throughout the UK, mainland Europe and as far afield as West Africa.

Our activities span a wide variety of public and private sectors including energy, financial services, property and hospitality. Simplify clients range from fledgling start-ups to national leaders and global conglomerates.

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So far the feedback on our animation for @nationalgriduk has been excellent. See it for yourself here…