24 April 2013 By Peter Ward

Simplify get in the mood

Simplify has created the branding for Mood, an online retail boutique which sells carefully curated collections of mid to high-end children’s furniture, toys and accessories. Mood is an acronym for ‘Mini Objects Of Desire’ and their vision is to be the number one brand for children’s designer furniture in the UK.

Stephen Quiddington, Mood founder says. “We wanted our identity to feel design-led, with a playful sensibility but without applying puerile or stereotypical motifs. Our target audience is sophisticated design-conscious parents and the brand needed to reflect this.”

Simplify has designed the stationery, eNewsletter and an eCommerce website which officially launches on 24.4.13.

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