16 August 2013 By Neil Quiddington

A premium retail identity

Persianas group of companies was formed in 1990 and has grown to become a substantial multi-million dollar group with the capability to secure, construct, deliver and manage retail shopping malls in Nigeria. As part of their expansion plans Simplify were commissioned to rebrand the company and help position them as ‘pioneers of world class environments in Nigeria’.

The logo is an abstract ‘p’ which grows outwards ‘like ripples on water’ to represent growth and investment opportunity.

The identity will be applied to stationery, brochure, literature and a website.