17 May 2011 By Peter Ward

Identity is spot on for events charity

ITSON Events is a charity set up by young entrepreneurs James Boulter and Maddy Clark with the aim of making a difference to the lives of other young people.

They approached us to create an identity which was “young, fun urban and chic.”

They are looking to raise £25,000+ over the next two events for the Princes Trust with the first event to be hosted at The Ministry of Sound on the 1st of September. To maximize their profit margins they are asking artists to perform for very little or for free and donating this money to the charity.

The Princes Trust is a charity set up by Prince Charles with the aim of giving those teenagers who are disadvantaged in life the ability to fulfill their potential, getting them off the streets, out of crime and into work.

Their channels to market so far include; Resident Advisor; Skiddle; Ticket Web; Ministry of sound iPhone app; Twitter; Facebook; RWD Mag; YouTube etc.

It is hoped that the event will get a reasonable amount of press coverage, with some some large names involved, and there is also a competition to find the best DJ under the age of 21 in London. The winning DJ will be given the opportunity to go on a Ministry of Sound academy where they will be assessed and given the opportunity to sign with the club.

All the work was carried out free of charge.