31 October 2014 By Neil Quiddington

Fresh rebrand for leading dairy supplier

Simplify Branding have just rebranded Allan Reeder Ltd – one of London’s leading dairy suppliers. The family run business which has grown organically since its inception in 1971 and now supplies top chefs, restaurants and contract catering companies across Greater London. Simplify were tasked with injecting new life into the rebrand and to represent the core values of the business. We developed a simple visual language for the fleet of trucks to instantly communicate the product offering and crafted a rubber stamp concept which further reinforced the values of quality, service and trust. The identity is to soon roll-out to a rebranded website, livery, stationery, brochure, clothing and emarketing. To see other branding and rebranding examples please click here.