A founder and creative partner at Simplify, Peter studied illustration at Bristol College of Art before starting his career as a freelance illustrator. In the late 1980s he moved to London to take up a position as designer and art director with Progress Advertising. He soon moved to Revolution as a creative director, where he developed brands for companies such as Cable and Wireless, Marks and Spencer, BAA and Lloyds of London.
In 1999, together with Neil Quiddington, Peter founded four-letter word design consultants, which subsequently rebranded as Simplify. Today, his creative flair is used to great effect in originating and developing highly targeted brand solutions for clients in the UK and overseas.