News archives: 2015

25 November 2015 By Peter Ward

Smash Nutrition launches new brand

Smash Nutrition is launching a range of high protein drink powder products made with a unique range of innovative ingredients – including cricket flour. The powder also contains a range of other natural protein sources including soy, buckwheat, casein and egg white.

Smash logo

CEO of Smash Nutrition, Robert Bordi comments:
“Smash Nutrition was borne out of personal frustration. When I’m training hard and trying to satisfy my protein requirements, it’s hard to avoid red meat. But the alternatives – other than pure whey – contained highly dubious additional ingredients. That led me to a new and superior protein source, cricket flour, which is far higher in protein than steak.”

Robert approached us to create an identity for his innovative product, having previously worked with us. The identity needed to be iconic and innovative to represent his vision for the brand. We are currently working on a website and packaging which will be launching soon.

9 November 2015 By Neil Quiddington

The Economics of Customer Excellence

According to a recent survey undertaken by KMPG and Nunwood, businesses that understand and deliver against ‘The Six Pillars’ have been proven to deliver enhanced commercial outcomes and greater shareholder value. This is powerfully demonstrated in this year’s analysis.


Click the link below to see an extracted part of the survey which highlights the companies that are getting it right.

KPMG_Nunwood customer research_2015

9 October 2015 By Neil Quiddington

New website for Clerkenwell property agents

Simplify Branding have designed and built a new responsive website for Clerkenwell-based property agents Anton Page. The website incorporates a 30 second video which gives the user a flavour of the vibrant area the company operates in. Our aim is to create a new user experience for their clients that is both engaging and functional.

See full website here

9 September 2015 By Peter Ward

National Grid Process Safety screensaver goes live.

Safety is of the utmost importance to National Grid. As part of their on-going commitment to Process Safety a survey of employees in operational areas was conducted. This highlighted a number of risk issues relating to the perception of how safety is taken into account by corporate support functions and their processes, particularly Human Resources, IS and Procurement. A screensaver was commissioned for non-operational departments to highlight the important part they play in ‘finding a better way’ to support process safety in operational areas. We created the screensaver which was installed on 10,000 PCs throughout National Grid.

SS 01

SS 02

SS 03

SS 04

See screensaver here

8 July 2015 By Neil Quiddington

Albert Hall provides perfect backdrop for National Grid

Simplify created the branding and graphics for the BITC Annual Awards Gala night at the Royal Albert Hall. With the theme ‘Bring new energy to business’ we developed an evolving wave line graphic to represent National Grid’s innovative approach to responsible business. The branding was applied to banners, window graphics, stands and staging to create a bright and engaging backdrop.



For further examples of branding projects please click here

1 July 2015 By Neil Quiddington

Allan Reeder Website goes live

Allan Reeder Ltd are one of London’s leading dairy suppliers. After rebranding the family run business earlier this year we have also redesigned their website.
Simplify were tasked with injecting new life into the rebrand and to represent the core values of the business. We developed a simple visual language to communicate the product offering and crafted a rubber stamp concept which further reinforced the values of quality, service and trust.


For further rebranded website examples click here

25 June 2015 By Neil Quiddington

Chairman’s Awards 2015

Simplify recently created the prestigious Chairman’s Awards 2015 brochure for National Grid. The Awards recognises the outstanding efforts and achievements of National Grid employees and provides visibility of local initiatives taking place across the company. The brochure showcases the nominees and details the agenda for the evening event held this year at One Whitehall Place, The Royal Horseguards. The concept used foil blocking, gatefold pages and die cuts to create intrigue and made a worthy keepsake for the evening.





Click here to see more brochure projects.

29 May 2015 By Peter Ward

New brand for coffee suppliers

For over 20 years Café Fairtrade has been supplying customers with coffees, teas and hot chocolates. They also have a portfolio of the most innovative coffee making machines in the market place. With the coffee market becoming ever more competitive we were asked to revitalise the brand to keep pace with the changing landscape. A new website is also planned for the autumn.

Cafee Fairtrade logo
Caféfairtrade pack
Coffee machine

13 March 2015 By Neil Quiddington

Onsite at Grain LNG

Simplify were onsite at Grain LNG yesterday scoping out the angles for some good photographic images to support the new look and feel for this important National Grid facility. With the sun shining and bright blue skies Europe’s largest LNG terminal was looking particularly impressive!

Grain 1
Grain 4
Grain 3
Grain 2

Our thanks to Mike Ferrara and Richard Crabtree for showing us around.

To see other branding projects please click here.