31 March 2016 By Neil Quiddington

Diabetes awareness screensaver

Simplify have just created a screensaver for National Grid to help raise awareness of Type 2 diabetes which is becoming an ever increasing health issue throughout the UK.

The screensaver was successfully deployed to around 12,000 devices across UK operations as part of an internal awareness campaign.

Diabetes screenshot

Click here to see the animation.

13 January 2016 By Peter Ward

Illustration agency has new identity for 2016

NB Illustration logo

NB Illustration was founded in 2000, and has over 25 years of experience as illustrator’s agents. The company primarily represents and promotes artists and are a valuable hub centre for creatives seeking professional and reliable illustrators.

We created the brand identity and also a brand new website which is due to launch by the end of January.

11 January 2016 By Neil Quiddington

The Future of Gas

Simplify are currently working with National Grid and Atkins Group to create a series of papers addressing the critical role that gas has to play in the future energy mix. Our objective was to visually bring the papers to life with simple infographics.




The first publication above established the ‘look and feel’ and the set out the questions that need to be answered with regard to four specific topics covered individually throughout the series i.e.:

Supply of renewable gas
Domestic heat
Unlocking network capability

The final paper in the series will bring together all the themes and the overarching challenges and is scheduled for publication in Spring 2016.

If you’d like to see the pdf version of the first publication, please click here. The Future of Gas brochure

25 November 2015 By Peter Ward

Smash Nutrition launches new brand

Smash Nutrition is launching a range of high protein drink powder products made with a unique range of innovative ingredients – including cricket flour. The powder also contains a range of other natural protein sources including soy, buckwheat, casein and egg white.

Smash logo

CEO of Smash Nutrition, Robert Bordi comments:
“Smash Nutrition was borne out of personal frustration. When I’m training hard and trying to satisfy my protein requirements, it’s hard to avoid red meat. But the alternatives – other than pure whey – contained highly dubious additional ingredients. That led me to a new and superior protein source, cricket flour, which is far higher in protein than steak.”

Robert approached us to create an identity for his innovative product, having previously worked with us. The identity needed to be iconic and innovative to represent his vision for the brand. We are currently working on a website and packaging which will be launching soon.

9 November 2015 By Neil Quiddington

The Economics of Customer Excellence

According to a recent survey undertaken by KMPG and Nunwood, businesses that understand and deliver against ‘The Six Pillars’ have been proven to deliver enhanced commercial outcomes and greater shareholder value. This is powerfully demonstrated in this year’s analysis.


Click the link below to see an extracted part of the survey which highlights the companies that are getting it right.

KPMG_Nunwood customer research_2015

9 October 2015 By Neil Quiddington

New website for Clerkenwell property agents

Simplify Branding have designed and built a new responsive website for Clerkenwell-based property agents Anton Page. The website incorporates a 30 second video which gives the user a flavour of the vibrant area the company operates in. Our aim is to create a new user experience for their clients that is both engaging and functional.

See full website here

9 September 2015 By Peter Ward

National Grid Process Safety screensaver goes live.

Safety is of the utmost importance to National Grid. As part of their on-going commitment to Process Safety a survey of employees in operational areas was conducted. This highlighted a number of risk issues relating to the perception of how safety is taken into account by corporate support functions and their processes, particularly Human Resources, IS and Procurement. A screensaver was commissioned for non-operational departments to highlight the important part they play in ‘finding a better way’ to support process safety in operational areas. We created the screensaver which was installed on 10,000 PCs throughout National Grid.

SS 01

SS 02

SS 03

SS 04

See screensaver here

8 July 2015 By Neil Quiddington

Albert Hall provides perfect backdrop for National Grid

Simplify created the branding and graphics for the BITC Annual Awards Gala night at the Royal Albert Hall. With the theme ‘Bring new energy to business’ we developed an evolving wave line graphic to represent National Grid’s innovative approach to responsible business. The branding was applied to banners, window graphics, stands and staging to create a bright and engaging backdrop.



For further examples of branding projects please click here

1 July 2015 By Neil Quiddington

Allan Reeder Website goes live

Allan Reeder Ltd are one of London’s leading dairy suppliers. After rebranding the family run business earlier this year we have also redesigned their website.
Simplify were tasked with injecting new life into the rebrand and to represent the core values of the business. We developed a simple visual language to communicate the product offering and crafted a rubber stamp concept which further reinforced the values of quality, service and trust.


For further rebranded website examples click here