Essex and Herts Air Ambulance (EHAAT) rely on the success of their lottery to generate much needed funds for their life-saving charity.

Simplify were tasked with creating a targeted campaign to propel the growth and expansion of the lottery beyond its current geographical and demographic confines. We created a new logo and a high impact advertising campaign and related material to generate interest and support other regional activities, such as radio ads and flash mob performances.

See the full campaign here

Eastern Green Link 2 is a 2 gigawatt (GW) high voltage direct current (HVDC) electrical ‘superhighway’ to be built between Peterhead in Aberdeenshire and Drax in North Yorkshire.

Simplify created the brand identity, visual language and brand guidelines to enable the joint partners (SSE and National Grid) to communicate effectively.

The symbol is created from the ‘e’ and ‘G’ of Eastern Green Link and derives from the cross section of electrical cables.   

Simplify were tasked to promote this former Edwardian post office building which has recently been refurbished to create a contemporary high quality office space. The offices have been thoughtfully designed to maximise collaboration, complete with workstations, meeting rooms and break out areas.

We produced a brand identity to compliment the mid-century styling, as well as a digital brochure and social media campaign.

Today I received my printed copies of this very special edition of Essex & Herts Air Ambulance (EHAAT) Flight for Life Magazine. Our relationship with EHAAT began over 7 years ago when we helped them with a strategic rebrand and have been working with them ever since. Recently we were honoured when they asked to produce a logo and magazine design to showcase their 25 year history. The cover and logo design was enhanced at the print stage with a spot UV on the 25 and the introduction of dark blue background to enhance the corporate red and yellow.

Click here to see more work for EHAAT

Simplify Branding have recently designed a 16 page brochure to help UK energy company Baxi communicate their employee benefits across the business. Working closely with their head of communications, Donald Johnson we developed a series of bright and friendly illustrations to convey a friendly and approachable message.

National Grid ESO has reliable plans in place should there be a total or partial blackout of the UK’s electricity transmission system. Until now it has relied predominantly on fossil fuels. In 2019 National Grid began an ambitious project to develop a multi-faceted alternative, using smaller and greener energy sources and Simplify created a film to explain the concept. Four years later we were commissioned once again to communicate it’s successes as the project comes to an end.

Click here to see the full video

Simplify Branding have just designed Essex and Herts Air Ambuance’s (EHAAT) Annual Review 2022. We rebranded EHAAT in 2016 and have worked with them for the last 6 years too build their brand. For this years Annual Report we really wanted to position their incredible workforce and frontline operatives at the heart of the organisation. Working with internationally renowned photographer @juliancalverley we created a powerful set of branded images to convey the compassion, skill and dedication of their ‘Everyday Heroes’.

Click here to see the full report.

Simplify were tasked with helping to raise awareness regarding the dangers of lifting operations at London Power Tunnels (LPT). We created a powerful campaign to help drive home key messages and ensure safety is at the heart of every task undertaken on site.

After the success of last year’s virtual event Simplify have been recommissioned to brand, promote and produce ENA’s Energy Networks Innovation Conference (ENIC 21). Simplify have created a fresh new look for this year to match with the overal proposition “Enabling a digital decarbonised Energy System” and this is being rolled out to all communication channels as well as the new and engaging event platform.

Event registration website

We are proud to have served the branding industry for 22 years. A big thank you to all our clients who trust us with their brand communications every day/week/year/decade!

Click here to see the anination.