26 June 2017 By Neil Quiddington

New branded helicopter launched

Yesterday saw the long awaited launch of the new Essex & Herts Air Ambulance livery applied to their amazing new (bigger, better and faster) helicopter at Audley End House in Essex. The event was a great showcase for the new brand identity designed by Simplify Branding* and has given the Charity a strong sense of identity that the people of Essex and Herts will recognise as their life-saving charity for years to come.

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See helicopter video here

*Livery design by Winch.

16 May 2017 By Peter Ward

Branding for Clerkenwell office space.

A former warehouse building has been transformed to provide office space of 2,300 sq ft to 12,800 sq ft. This includes a magical new penthouse office with
views over London. We were asked to create an identity for the building along with an electronic and traditional mailout to promote the building. Phase 2 will see a full blown website and brochure. Initial website can be seen here.

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22 March 2017 By Neil Quiddington

A fresh approach for Future Billing

Future Billing Methodology is a Gas Network Innovation Competition project to explore future billing options for the gas industry. This project will help unlock the full potential of the gas network to distribute unconventional gases, helping customers move to a low carbon energy future. We created the branding for this as well as literature, website, display material and an animation.

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“Future Billing is a complex technical project that needed the right design touch and storytelling techniques to bring it to life. Simplify did a stellar job in achieving this, using the design to tell the story, providing copy writing support and building a website, not to mention producing a great little animation. I didn’t think we could tell the project story in 2.5 mins but the team made this happen. Their approach means we now have a strong brand to help our audiences connect with the project.”
Louisa Broad, Communications Lead – Innovation,
National Grid Gas Distribution Limited

Click here for the full project.

14 March 2017 By Neil Quiddington

New website for Air Ambulance

After our recent rebrand of Essex & Herts Air Ambulance we have just launched their new website which brings together both the services of Essex and Herts regions. Our aim was to create a user friendly site that clearly demonstrated the incredible life-saving operations of the charity as well as helping to raise essential funds through events, donations and volunteering.

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Take a look at the website here

31 October 2016 By Neil Quiddington

Innovative graphics for National Grid

The 2016 Low Carbon Networks & Innovation Conference provided an opportunity to explore the key learnings from electricity and gas network innovation projects. We created the graphic styling for National Grid’s stand which showcased various innovations and key projects from each part of the business. Working closely with Service Events (who created the 3D environment) resulted in a stand which created a real buzz and impact amongst the 1200 delegates who attended the conference.


30 September 2016 By Neil Quiddington

Beyond Frontiers

“Beyond Frontiers” is the third book in a series that Simplify have created on behalf of SES looking at satellite technology, broadcasting and the innovations currently taking place in space. It is a book about how SES isolates and selects from innovative technological clusters, through the lens of market viability, the right molecules and fuses them to the winning celestial and terrestrial formula.





18 August 2016 By Neil Quiddington

Branding for life-saving charity

Simplify Branding are proud to have been chosen to help Essex and Herts Air Ambulance create a new brand identity. A two year contract was awarded after an extensive tender process and will include all digital and printed marketing channels. An opportunity to rebrand was driven by the acquisition of two new helicopters. The livery will be developed from the new brand identity and will come into operation in June 2017.


For more Brand identity projects click here.

27 July 2016 By Neil Quiddington

Energy trilemma animation

Simplify Branding have created an animation for National Grid’s annual general meeting. The brief was to visually communicate National Grid’s work and achievements throughout the year as well as showing how that contributed to the energy trilemma. The 3 minute animation uses a landscape to take the viewer on a journey and explain key investments and achievements. There is no sound/narration as this was designed as an eye candy piece rather than a video presentation.

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If you would like to see the animation you can view it here.

20 July 2016 By Neil Quiddington

Gas powered vehicles

Simplify have just completed the ‘Transport’ edition of the ‘Future of Gas’ series. Working with National Grid and Atkins we are creating a series of papers addressing the critical role that gas has to play in the future energy mix. Our objective was to visually bring the papers to life with simple infographics.

FoGas Transport
Other papers in the series include:

Supply of renewable gas
Domestic heat
Network capability

The final paper in the series will bring together all the themes and the overarching challenges and is scheduled for publication in Autumn 2016.

If you’d like to see the pdf versions of the first publication, please click here. The Future of Gas brochure