26 May 2011 By Neil Quiddington
Is your brand helping you grow?
Brand identity and communication materials have the capability of determining the first and often lasting impression of a business.
As such, we believe a regular independent review of how effectively a firm communicates with its internal and external audiences is a necessity rather than a luxury. One only needs to take a look in the financial services sector at any of the Top 10 accountancy firms, for example, to see the importance and value they place on brand identit. As a good example, see PwC’s focus on branding on its website – Is your brand helping you grow?