News archives: 2017


26 June 2017 By Neil Quiddington

New branded helicopter launched

Yesterday saw the long awaited launch of the new Essex & Herts Air Ambulance livery applied to their amazing new (bigger, better and faster) helicopter at Audley End House in Essex. The event was a great showcase for the new brand identity designed by Simplify Branding* and has given the Charity a strong sense of identity that the people of Essex and Herts will recognise as their life-saving charity for years to come.

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See helicopter video here

*Livery design by Winch.


16 May 2017 By Peter Ward

Branding for Clerkenwell office space.

A former warehouse building has been transformed to provide office space of 2,300 sq ft to 12,800 sq ft. This includes a magical new penthouse office with
views over London. We were asked to create an identity for the building along with an electronic and traditional mailout to promote the building. Phase 2 will see a full blown website and brochure. Initial website can be seen here.

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22 March 2017 By Neil Quiddington

A fresh approach for Future Billing

Future Billing Methodology is a Gas Network Innovation Competition project to explore future billing options for the gas industry. This project will help unlock the full potential of the gas network to distribute unconventional gases, helping customers move to a low carbon energy future. We created the branding for this as well as literature, website, display material and an animation.

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“Future Billing is a complex technical project that needed the right design touch and storytelling techniques to bring it to life. Simplify did a stellar job in achieving this, using the design to tell the story, providing copy writing support and building a website, not to mention producing a great little animation. I didn’t think we could tell the project story in 2.5 mins but the team made this happen. Their approach means we now have a strong brand to help our audiences connect with the project.”
Louisa Broad, Communications Lead – Innovation,
National Grid Gas Distribution Limited

Click here for the full project.


14 March 2017 By Neil Quiddington

New website for Air Ambulance

After our recent rebrand of Essex & Herts Air Ambulance we have just launched their new website which brings together both the services of Essex and Herts regions. Our aim was to create a user friendly site that clearly demonstrated the incredible life-saving operations of the charity as well as helping to raise essential funds through events, donations and volunteering.

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Take a look at the website here