News archives: 2015


26 February 2015 By Neil Quiddington

A graphic experience

Simplify have recently created a ‘graphic experience’ for National Grid’s National Gas Control Visitor Centre in Warwick. We used a combination of super graphics, diagrams and illustrations (as well as a variety of media) to help explain the importance of the Control Centre and the complexities involved with managing gas flows across the UK.

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28 January 2015 By Neil Quiddington

The eagle has landed

Simplify have recently created the new brand identity for family owned Charles Wells brewery. With 140 years of history, 200 pubs and 30 brands of well-loved cask ales and speciality lagers, Charles Wells wanted to breath new life into their brand. Simplify were approached to develop the eagle icon from its previous incarnation as a full eagle to a modern icon comprising a stylised eagle head. The scope of works for the rebrand included the brand mark and a set of brand guidelines.

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To see other branding and rebranding examples please click here.