News archives: 2014


31 October 2014 By Neil Quiddington

Fresh rebrand for leading dairy supplier

Simplify Branding have just rebranded Allan Reeder Ltd – one of London’s leading dairy suppliers. The family run business which has grown organically since its inception in 1971 and now supplies top chefs, restaurants and contract catering companies across Greater London. Simplify were tasked with injecting new life into the rebrand and to represent the core values of the business. We developed a simple visual language for the fleet of trucks to instantly communicate the product offering and crafted a rubber stamp concept which further reinforced the values of quality, service and trust. The identity is to soon roll-out to a rebranded website, livery, stationery, brochure, clothing and emarketing. To see other branding and rebranding examples please click here.

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15 September 2014 By Neil Quiddington

In the pink

Simplify have just added a splash of colour to the Clerkewell Road in EC1 to help market a newly refurbished office and showroom opportunity. With a matching brochure (using fluorescent inks) and a new website, the development is shouting out for the next set of tenants to make their mark in Clerkenwell.

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See the website

To see other branding and rebranding examples please click here.


15 July 2014 By Neil Quiddington

Best Interiors Brand Award

Congratulations to all the team at ‘Mood’ for winning Best Interiors Brand. This was awarded by ‘Baby&Me’ magazine and judged by a team of industry professionals.

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To see other branding and rebranding examples please click here.


12 May 2014 By Neil Quiddington

Energetic look for viewing gallery

Simplify have just created a new look for the viewing gallery at National Grid’s National Electricity Control Centre. This vital resource, remotely manages the supply of electricity across the UK and interconnection to Europe. The viewing gallery provides a showcase for National Grid to demonstrate the importance of the National Electricity Control Centre to visiting officials and key industry people. We transformed the interior with a modern aesthetic, simple wall graphics and interactive displays.

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Click here for more branding examples.


30 April 2014 By Neil Quiddington

CEO leaving book

Simplify were commissioned to create a prestigious leaving book for SES (A global satellite company) as a fitting momento for their CEO, Romain Bausch. Romain was hugely influencial in the success of the business over his 19 year leadership launching over 40 satellites during this period. We produced a limited edition casebound book with black foil blocking on the cover and strong photography throughout. The book was presented to Romain and 300 colleagues at his leaving party.

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Click here for more branding and literature examples.


28 March 2014 By Peter Ward

Simplify features in ‘Print & Finish’.

We are once again featured in ‘Print & Finish’ by Gavin Ambrose and Paul Harris and published by Bloomsbury

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‘Print & Finish’ is an introduction to a variety of printing techniques, such as letterpress and litho as well as a range of finishing techniques, including varnishing and embossing. Printed on a series of seven different paper stocks allowing the reader to see the results that can be achieved from creative stock selection. It demonstrates advanced printing techniques via the use of three special colours to show how metallic, fluorescent and pastel inks can be used to great effect.

Click here for more branding and literature examples.

Below are some of our featured projects.

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Credit Photo: Paul Winch-Furness / www.paulwf.co.uk


12 February 2014 By Neil Quiddington

$200 million Palms development

The Nigerian property development company, Persianas is embarking on an agressive growth plan for its retail malls including a $200 million investment to expand The Palms, Lagos shopping mall into a world class destination with a hotel, office complex and events arena. To support this expansion we are developing a new brand for Palms with the aim of creating a distinctive idenitity that will become synonymous with quality retailing in Nigeria. The branding will extend to literature, website, signage, banners, advertising and mobile media.

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23 January 2014 By Neil Quiddington

New year, new office.

After 15 years working from our old Farringdon studio we have just moved to our shiny new office in Pear Tree Street, Clerkenwell EC1. With light flooding in on all sides, fancy coffee machines and a posh meeting room we are in great shape to host our clients and discuss the next big project. Come and see our new abode soon!

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